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Welcome at &why. We're a tech and design studio making the future happen today, for those who dare.

Featured projects

&why: Catorik - Zwei Smartphones zeigen Bildschirme der Seite

The future of education for Germany and France

Creating a modular yet interactive storytelling system to teach german-french history to young people around europe.

The future of education for Germany and France

Creating a modular yet interactive storytelling system to teach german-french history to young people around europe.

&why: lastseen game 3D render of a dusty attic

An immersive game to learn about the Holocaust

Working with pupils to create education for the digital age.

An immersive game to learn about the Holocaust

Working with pupils to create education for the digital age.

&why: The Journey of Doing Case Quote as Linkedin Post

Using AI to help B-Corps tell their story

A campaign identity, design system and AI driven customization product.

Connecting with a new category of home owners

A new vision for brand and CX to prepare traditional builder Haas for the future

We help good companies and institutions build better digital futures through groundbreaking experiences and brands.

We don't do conventional. We start with why. We're a B-Corp.

We tackle complex challenges and drive positive change from interactive journeys that bring history to life, to transformative platforms that change how we experience industries, we pour our passion into projects that make a real difference. Driven by curiosity and a love for complex problems, our team of 35+ has helped over 50 companies and institutions leap into the future by challenging the status quo.

What we do

Konversationen mitgestalten. Den Wandel vorantreiben.

Unsere Arbeit wirkt über den Bildschirm hinaus und regt Diskussionen in der realen Welt an. Unsere Projekte werden in einflussreichen Publikationen wie dem Guardian, der Süddeutschen Zeitung und der FAZ vorgestellt, von weltweit führenden Persönlichkeiten diskutiert und schaffen Relevanz.

Lovie Awards

Red Dot Design Award

FWA & CSS Design Awards

German Brand Award

German Design Award

The Guardian - "When I first picked up these photographs, it was an electrifying moment" - Steffen Heidrich

Quote Südedeutsche Zeitung - "This experience can be one answer to the question of what a culture of remembrance can look like"

Ready to embrace the future with optimism? Let's create.

Maximilian Klinger

Lead Growth & Solutions

connect@why.de

+49 89 2154860-0