(Senior) Specialist Data & Web-Tracking (m/w/d)

  • &why - Summer strategy day 2024 at Tegernsee
  • &why - Team event in the backyard of the Munich office
  • Branding Workshop in the &why office in Munich
  • cover-img-career&why - Teamevent in our basement bar in the munich office

With your analytical expertise in digital marketing, you will analyze our customer projects, identify patterns and uncover potential and risks. As a data-driven Digital Marketing Expert, you can expect an exciting mix of data-based marketing, analysis & reporting, development of recommendations in a connecting interface function between web development, design, creative marketing and project management.

Your job at &why

Provide holistic consulting in web data analytics, performance, and web tracking for diverse industries.

Independently solve data-related challenges and answers questions from all seniority levels to enhance the impact of our projects.

Analyze and report data from sources like Google Analytics, Google Tag Manager, CRMs, eCommerce systems.

Compile insights into concise dashboards for senior decision makers using Databox and Microsoft PowerBI.

Set up tracking and cookie handling with Google Tag Manager and User Centrics, with support from our working students.

Lead A/B tests to identify performance improvements for e-commerce platforms, websites and other experiences.

Stay updated on industry trends and developments in data analytics and digital marketing.

Your Profile

Several years of experience in digital marketing (tracking and performance), data analysis, and dashboard visualization with tools like Google Analytics, Tag Manager, and Data Studio, preferably in an agency.

Strong technological understanding and interest in digital innovations and trends, especially in analytics, with knowledge of data protection. Experience in coaching interns or working students.

Enthusiastic about data analysis, eCommerce, and web tracking, with the ability to develop and implement recommendations.

Capable of handling complex issues independently and solving technical problems with support from development, marketing, and project teams.

Fluent in German and English for project communication.

Our Team Experience is as Important as Our Customer Experience

Weve been in this business long enough to know: our own experience is just as important as our clients. That means healthy working hours, a team that has your back, and strong processes that allow you to focus on shipping great work. Enjoy regular remote and on-site team events, including our legendary pizza party. And finally, be part of a project that lasts - shape our future actively and expand our culture.

&why - pizza party in the backyard of the munich office
A journey of constant growth based on ambitious and impactful projects.
For us, growth is fueled by ambitious and impactful projects. Enjoy diverse opportunities like leading your own projects, flexible working hours, and working on creative challenges such as multilingual websites, eCommerce shops, branding, and AR/VR experiences for clients that share our B Corp values. Plus, benefit from a €1500 annual education budget and Insights Discovery personality coaching to support your personal and professional development.
&why - Summer Strategy day 2024 in the mountains near lake Tegernsee
Perks You Actually Need: From Flexibility to Remote Work to Health

We believe perks should enhance your life, not just your work. Thats why we offer flexible working hours, including the option for 4/5 day weeks, and the freedom to work remotely up to three days a week. Need a change of scenery? Enjoy up to two months of workation within the EU. Into sports? Get a subsidized gym membership, a Job-Rad or free yoga classes in the Munich office every Monday. Its all about giving you the balance and support you need to thrive.

P.S.: yes, of course, we have those free drinks and fruits too ;)

&why - career - team walking in the sunset in a backyard in berlin
Culture & Purpose at &why
&why - vales - EN

Benefits that are actually useful

Our goal is to optimize our benefits for what we as a team think is most useful and valuable as part of the perfect job mix.
Company Pension Scheme
Unlimited Contract
Highly flexible terms and environment
Integration Plan & Process
Training & Development Budget
Company Fitness Subscription
Cooperations & Discounts
Bonus Models

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