Baader Trading PlatformBaader Trading rethinks trading platforms by giving users context, not just data. Most investment platforms bury you in information. So we designed Baader Trading with a strong focus on intuitive UI and UX. Baader Bank wanted every investor to have the most transparent, easy access to the information behind a decision – whether private individuals, active traders, or business partners.
Product Design
UI Design
UX Design
Design System
AI-Integration
Redefining the benchmark for trading platforms
Trading platforms used to be exclusive places for people who already know what theyre doing – with charts on charts and lots of jargon as default.
In close collaboration with the team at Baader Trading we created something new: a platform that gives traders context, not just data.
Designing from what good UI and UX really looks like, we built patterns that work for everyone who uses the platform implementing an agentic AI flow as our on-page guide.
We designed the digital brand, the platform, and a design system flexible enough to live in both light and dark mode without losing personality.
Approachable without being dumbed down. Serious without being cold.
Redefining the benchmark for trading platforms
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At 32,000 stocks, generating context by hand is impossible. To scale, we automated the workflow using agentic AI models with strict guardrails.
No AI slop. Real sources and contextual data
Editorial coverage does not scale to 32,000 stocks. So we built an agentic flow that selects and summarizes the news that matter – every claim tied to a real, checkable source and live data.
The point was never just to implement AI for its innovative character but to generate and deliver real business value: consolidating information scattered across the world in real time for people who cannot monitor the markets all the time.
Stock News
Custom AI Flow
No AI slop. Real sources and contextual data
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Working with &why is defined by a consistently high level of creativity, reliability, and great ideas. Furthermore, our interactions are always conducted as equals, are highly results-oriented, and clearly structured.
Marlene Hartz, Senior Manager Group Communication at Baader Bank AG
Live Data, Optimized UX
Under the surface sits a headless architecture with sequential, real-time updates. Prices, charts, and signals shift as the market moves – not on refresh, but in real-time.
Every feature solves a real need:
For anyone who cannot track the markets all the time, AI features close the gap.
Anyone that needs to act and navigate fast, the interface behaves like a native app – the search alone folds dozens of functions behind one calm, easy and fast to navigate surface.
* Native app behavior, by design
* PostHog analytics + continuous A/B testing
* AI agents remix UI straight from the system
Live data, Optimized UX
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I especially want to highlight how efficient everything is and how quickly you coordinate. There’s always someone available right away to help out, and you make the whole process so easy. During the Baader Trading Days, you provided perfect support and handled the design of the entire event with ease! A huge thank you from me!
Daniela Scholz, Senior Manager Group Communication at Baader Bank AG
One System, Multiple Touchpoints
The design system expanded way beyond the digital platform. Built flexible and with a focus on high-quality craft, it let us ship features as we went and expanded the platform on demand.
We developed one visual language, one voice, carried to multiple different touchpoints for Baader Trading
* Baader Trading Days
* Virutal Trading Game
* Social Media
* Print
* PR & Media
More than a Platform
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