Baader Trading PlatformBaader Trading rethinks trading platforms by giving users context, not just data. It helps them understand by showing the “Why” behind the trading market.
Branding
Product Design
UI Design
UX Design
Design System
Designing the “Why” behind the trading market
Trading platforms are built for people who already know what theyre doing—charts on charts, jargon as default, dark mode because thats just how its done.
In close collaboration with the team at Baader Trading we created something different: a platform that gives traders context, not just data. Approachable without being dumbed down. Serious without being cold.
We designed the digital brand, the platform, and a design system flexible enough to live in both light and dark mode without losing personality.
We then built the features that prove the positioning—tools that dont just show whats happening in the markets, but help you understand why.
Designing the “Why” behind the trading market
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Frage: “Wie war der Prozess, mit uns an Trading zu arbeiten für euch? Insb. am Anfang, als wir die gesamte Platform konzipiert haben?”
Philipp Roth, Strategy Manager at Baader Bank
Close Collaboration made an extensive Design System Possible
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DES: Flexibles Design System
Close Collaboration made an extensive Design System Possible
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WIP! Basierend auf sehr hochwertigem Design und sauberen Implementierungen konnten wir AI Agents optimal nutzen, um bestimmte UI Elemente automatisch daraus abzuleiten und/oder zu remixen.
WIP!! &why Team
AI in BT
* AI in the Product
* Product Strategy befragen → Nicht nur zeigen, sondern erklären. Bei 32.000 Aktien redaktionell nicht möglich.
* Was hat es den KundInnen und NutzerInnen gebracht?
* Analyse/Summary pro Aktie
* Home Hero
* AI Kacheln
* Kein AI Slobs → Quellen
* Wochenkalender
Number of News generated??
Number of News generated??
Use of AI in BT
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Frage: “Was würdet ihr in der Zusammenarbeit mit uns besonders hervorheben?”
Marlene Hartz & Daniela Scholz
More than a Platform
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Trading Days, Print, Socials, Key Visual, Branding, Strategy
More than a Platform
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