Breffka & Hehnke, a century-old insurance company spanning four generations, faced an emotional challenge: revitalizing their brand and changing the public perception of their industry.

Their brand had weakened, struggling to connect with a younger generation, while the insurance sector was increeasingly perceived as profit-driven and detached from customer needs.

This journey goes beyond a rebrand – it takes a timeless heritage into the modern world while restoring confidence in an industry that has often lacked personality and emotion.

On the rounded side, the metaphor visualizes the long-standing expertise and broad know-how of B&H. The tip on the other end refers to the customized solutions that are individually tailored to the point.