COOP Erbsli RunCOOP was planning an advent game people would open the app for. Not just another Christmas spot to scroll past but something engaging and memorable. So we built Erbsli Run: a fully 3D web-based mobile game where a little girl tries to sneak a lonely can of peas into their familys Christmas cart - past Mom and Dad. 4 languages. 14 days of playtime. Over 1 million plays.
Mobile Gaming
UX/UI Design
Real-time 3D
The Game: Youre the Can.
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We knew we only got 90 seconds attention. The goal was to have users win a voucher - and come back tomorrow.

AI Vision to 3D Craft
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A full 3D world in under 20 MB.
React Three Fiber, baked textures, instanced shelves, hand-animated characters. Every model and asset optimised so a phone waiting at a Coop checkout could load the whole thing in seconds.

It launched for advent and ran for two weeks generating a million plays, in four languages.

1 million plays in 14 days
Studio memes, What happened after launch
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