COOP Erbsli RunCoop wanted an advent moment people would open the app for. Not another Christmas spot to scroll past. So we built Erbsli Run: a fully 3D mobile game where a lonely can of peas sneaks into a familys Christmas cart, past Mom and Dad, before the little girl who wants them gives up. Four languages. Fourteen days. A million plays.
Gaming
UX/UI Design
Real-time 3D
The Game: Youre the Can.
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The brief was the checkout queue. Ninety seconds to make someone want to play β€” and come back tomorrow.

AI Vision to 3D Craft
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A full 3D world in under 20 MB.
React Three Fiber, baked textures, instanced shelves, hand-animated characters. Every model and asset optimised so a phone waiting at a Coop checkout could load the whole thing in seconds.

We got too attached. Somewhere between the 3D pass and launch, the can and the girl stopped being assets and started being people we joked about. The memes weren't a deliverable though, but a super fun side effect.

Lorenz Meier, 3D Designer
Studio memes, What happened after launch
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