&why | KKL Luzern | website platform

&why: KKL - mockup of KKL website on laptop

KKL Luzern

The web platform inspiring online venue booking around the world.

Advancing venue booking with the KKL Luzern B2B Webplatform

The KKL Luzern is one of the top international concert venues. It was designed by the world-class architect Jean Nouvel. Apart from outstanding venues, they offer all-around catering and event services. In short, the KKL Luzern is the prime location for high-end events in Switzerland. The challenge was their B2B website didn't reflect their status, brand or business goals.

We worked together to reshape their digital customer experience and improve B2B conversions. Our joint vision was to craft a UX-driven web platform that increases bookings, digitalizes internal processes, and impresses users. A platform that will grow further and manifest their status as a digital benchmark.

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An experience that delivers real world impact

During product development we focused most on features that would improve our common goal of better and more B2B event booking.

Increased monthly website leads

80%

Pages browsed per session

+50%

We built a seamless marketing funnel to increase direct bookings from B2B customers and enable direct online booking.

Our work focussed on building a technical solution and a marketing funnel to cater and increase the organic demand for spaces by enabling a direct online booking process and significantly improving website engagement. Through keyword research we seized the opportunity to build dedicated landing pages aimed at increasing organic traffic and that could serve as top funnel discoverability, attracting B2B customers and guiding them throughout the browsing and booking process. We enabled direct booking across a multitude of venues, increased organic discoverability, the website's engagement rate and created a tracking solution for conversion optimisation down the line.

Creating the best online booking experience in the business

Through close collaboration with the KKL sales team and thorough UX research –including user interviews and usability testing – we managed to deliver a long-overdue feature in the event industry: The online booking function.

The new flow, fully mobile-optimized, supports users in finding the ideal venue through essential filtering options. It also allows them to quickly book small venues, or send out custom requests for larger ones, significantly reducing lead-time for account executives.

Showcasing an architectural icon

The KKL Luzern is an architectural majesty, and the new platform needed to convey that. We built a 3D immersive experience to give users a guided tour around one of Switzerland's iconic buildings. But we didn't stop there: We also created a configurator to let them find the best-fitting room for their event.

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Partnering for scalability and growth

As strategic partners, we're currently providing guidance and advice for the future of the KKL B2C Experience. Our mission to turn this commited event venue into a digital benchmark has reached an important milestone, and we're excited for the phases to come.

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Goldbeck

Building a digital brand and content platform for one of Europes most successful building companies.

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