KKL Luzern Immersive Tour KKL Luzern, a cultural landmark designed by Jean Nouvel, is more than a venue—it’s an experience. But for business clients and exhibitors, envisioning how the space supports conferences, exhibitions, and events required more than floorplans. The ambition: bring the building’s full potential to life—digitally and immersively for our partners at the KKL.
Concept
Design
3D
Development
Translating space into story and exploration
We created a high-fidelity digital twin of the KKL Luzern and built an interactive 3D platform with two modes: a guided scrollytelling tour to showcase key rooms and capabilities, and a free-explore option to let users navigate on their own terms. From acoustic marvels to flexible conference zones, the experience surfaces layout, logistics, and possibilities with clarity and depth.
Strategy and Approach
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Built to feel real—and work hard
This isn’t just a virtual walkthrough. It’s a tool for sales and storytelling. Fully browser-based and optimized for speed and responsiveness, the platform makes the KKL Luzern available at the fingertips—no plugin or download required. It helps teams show, not just tell, how the space can deliver world-class experiences.
Interaction Rate
Organic Traffic
Built to feel real—and work hard
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This is what &why does best: turning bold thinking into a product that performs—beautifully and reliably. It’s built for impact, and designed to grow.
Alexander Dohr, CEO & Partner at &why