After successfully rebranding RoomPriceGenie, we were brought in by their engineering team to reskin the product's interface. The new design honors the brand, solves known usability issues, and sets new UX standards in the pricing automation industry.
Our discovery interviews confirmed the calendar's key role in offering an accurate overview of pricing, occupancy, and pickups. After signing up, RoomPriceGenie had a 14-day window to convey its value and encourage users to activate the price auto-upload feature.
The adoption of automation faced a trust issue: For most hoteliers, relying on a pricing algorithm was rather new and scary – they were skeptical. Helping them understand where suggested prices came from was key to long-term subscriptions.
We set ourselves to design a clean, informative, and understandable dashboard. After a quick glance at it, users get a clear picture of their property's performance over time. It also fosters transparency by explaining to them what the RoomPriceGenie algorithm does in the background.