Revolutionizing the present and future of the European automotive aftermarket through a unique digital solution.
Simplifying a highly complex process for a legacy target group
In an industry cluttered with poor digital solutions, auteon is an absolute game-changer: It allows car workshops to find, compare, and purchase spare parts across the entire automotive aftermarket. With a highly complex technical infrastructure running in the background, the portal needed to offer a rather simple and efficient user experience. We were brought in to do just that.
Rethinking the power of comparison
The search result page unleashes the power of simultaneous offer comparison – it's the living heart of auteon. Every area is clearly hierarchized and aids users in quickly finding the best offer out there.
An entire system built around product offers
Every supplier has different pricing, delivery times, and conditions. Bringing this information together in a neat product card was an iterative process. After validating our assumptions with auteon users, we adopted a table approach that allows them to compare multiple offers at once.
Driving information architecture at scale
Before auteon, users jumped between multiple web browser tabs to compare parts across different suppliers. We embraced this learning to create an all-in-one tab system that gives them full control at all levels of the experience. The search mask, results page, shopping cart, and order history work cohesively to guide users in a seamless checkout flow.
Bringing the brand to life
The Journey of Doing
Transforming the process of recertification for B Corp to a unique, shareable and enjoyable experience.
