The project aimed to address the lack of consumer awareness about B Corp certification. By collaborating with Danone and B Lab Germany, we developed a new consumer claim, "Choose Better - Choose B Corp," to inspire consumers to make ethical choices. The initiative sought to successfully educate the public about the positive impacts of supporting B Corps in their everyday decisions.

We conducted workshops with over 15 different B Corps to gather insights. Using these, we created an engaging consumer page featuring an interactive 3D scrollytelling experience. The page educates users about making better choices in various aspects of life, from selecting fair trade coffee to choosing environmentally responsible banks. All in a interactive 3D scrollytelling experience - unique in the market and measurably engaging. The project was completed in less than three months,topped with us investing an equivalent 20 working days of pro bono work from &why.