EcoLife eCommerce Platform From Scattered Options to Seamless Shopping – EcoLife came to us with a mission many had long awaited: build a place where people can shop responsibly—without knowing exactly what brand they want. The goal was ambitious but clear: make sustainable shopping effortless, modern, and credible. No greenwashing. No clutter. Just a curated, intelligent space that makes doing good easy.
Research
Concept
Product Design
Development
AI
Identifying and filling a gap in the market
Products listed fully AI automated
5000+
The Mission.
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“EcoLife isn’t just another platform—it’s the infrastructure for a new kind of shopping. The team at &why brought clarity, speed, and long-term thinking that turned our vision into something real and scalable. We colaborated closely and at high velocity, getting the product from idea to launch in a few months. Finally the team proposed multiple behind-the-scenes AI additions that saved time and increased experience quality significantly.”
Sander Tamm, Founder & CEO at EcoLife
Ethical Commerce, Elevated
Browsing Speed Increase
3.5x
Ethical Commerce, Elevated
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We didn’t just design for aesthetics. We designed for ethics, performance, and future growth. Every part of EcoLife was built to raise the bar for what sustainable e-commerce can be.
Auxence Demoy, Designer at &why
Built for the Future
User satisfaction during early beta
98%
Revalidation Effort due to AI
≈0 Hours
Built for the Future
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Our mission: Create A Curated Space For All Things Sustainable - Finally
The Mission.
This brief was special because everyone of us has been waiting for this type of platform for a long time: A place to hit when you're looking to buy sustainably but without a specific brand to focus on. So we made sure EcoLife was something special - with unconventional UI/UX choices and a strong technological foundation to grow.
Newly established EcoLife is a platform built to make sustainable shopping easier and more accessible. The site gathers responsibly made clothes, homeware, and accessories all in one place. Designed for streamlined discovery and a smooth user experience, EcoLife helps people shop with a clear conscience. By offering intuitive filters, high-speed search, and a sleek interface, it brings modern simplicity to a vital mission.
Ethical Commerce, Elevated
AI driven curation and recommendations
EcoLife elevates online shopping by pairing advanced tech with a strong ethical focus. The platform checks each brand and product to meet rigorous environmental and social standards.
Thanks to a highly responsive frontend and intuitive flows, browsing and comparing eco-friendly options feels effortless. As EcoLife expands, AI-driven recommendations will further refine the experience, guiding users toward the most relevant and responsible finds.
Our studio collaborated with EcoLife from day one, shaping everything from the user journey to the cutting-edge technical underpinnings. We implemented a unique AI-driven web scraper that continuously updates product listings, ensuring users always discover the latest sustainable goods.
On the backend, we opted for a headless architecture for seamless performance, combined with Algolia search for lightning-fast results and Dato CMS for low-maintenance content management. Together, these innovations create a solid, future-ready foundation that places EcoLife at the forefront of ethical e-commerce.
Our AI crawler in numbers
