&why | GWH sustainability

GWH Sustainability

An immersive 3D experience to showcase GWH latest sustainability report.

Communicating sustainability without cliché

GWH stands out as one of the largest housing companies in Germany. Looking for an unusual and unconventional approach for the publication of their latest sustainability report, we created an extraordinary experience.   

As part of the rebranding we had the pleasure of doing with GWH earlier this year, we provided the brand with a completely new, reduced yet colorful 3D look. For the sustainability report, we created an abstract world of cubes - a metaphor for the brand's logo - punctuated by lush grass and excitingly lit scenes.

&why: abstract 3d landscape with cubes in green and rose tones

&why: abstract 3d landscape with cubes in green and rose tones at night

&why: open macbook with gwh website on it

Diving deep into 3D

Employing Blender, with its procedural generation capabilities, and TYPO3, we were able to created a mesmerizing 3D experience. The bricks in the scene serve as a metaphor for the logo of GWH, showcasing their vibrant brand colors. To infuse a touch of nature, we incorporated elements of lush grass into the composition.

&why: abstract 3D house with grass growing on it

Make a journey through “sustainability island”

Visitors travel through a ‘world of sustainability’, where each station is specially customised to the content. They can immerse themselves in green houses, nocturnal neighbourhoods and bar charts on the edge of the island.

Behind the scenes

From start to finish.

We are very proud that we were able to deliver every aspect of this project. From conceptualization to screen design, 3D rendering, animation, and technical implementation, we executed everything in-house.

&why: 3d scene with cubes in green and rose tones

metta

Brand Strategy and Brand Design for the coffee shop, bakery & community space metta in Munich.

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