KKL Luzern B2C Platform

KKL Luzern B2C Platform KKL Luzern is a cultural icon and powerhouse. Building on earlier work in B2B and 3D experiences, we set out to redesign ticketing as an entry point to something bigger—a holistic experience of music, food, and venue. Powered by a transformed digital platform that sets new standards.

Transformation Strategy

Research

Design

Development

Optimization

Bold Strategy Meets Focused Execution

We started with the audience. Our research showed people were open to more than just concerts—they wanted immersive, curated nights out. Together with KKL’s teams, we created upselling options that added value for guests and revenue for the business. That thinking laid the foundation for a system designed to grow with KKL’s ambitions.

Tickets sold/month

>12.000

Strategy and Approach

Designing a Seamless Experience

The new mobile-first ticketing flow is fast, intuitive, and immersive. Built on our custom digital design system and enhanced with scrollytelling modules, it invites users to explore and convert naturally. A flexible navigation structure ensures clarity at every step—especially on mobile, where attention is short and expectations high.

Interaction Rate

+54%

Organic Traffic

+12,8 %

Designing a Seamless Experience

“The launch of our new ticketing shop marks a major step in KKL Luzern’s evolution into a experience brand. The new platform isn’t just elegant—it delivers real value to our guests and partners and gives us the room to grow in the next years. Our partnership with &why has been close and very collaborative - the only way to deliver a project like this.”

Larissa Merkel-Tytus, CSMO KKL Luzern

A Future-Ready Architecture

We partnered with Vivenu to build a robust microservice-based platform tailored to KKL’s operations and strategy. It supports real-time availability, integrated upsells, and deep marketing tools—giving KKL the ability to adapt, personalize, and deliver world-class service at scale.

Monthly Revenue Handled

> 6 Figures