&why: billboards with roompricegenie posters

Brand Strategy, Identity and Visual Design for the automated pricing software startup RoomPriceGenie.

Brand Strategy and Identity Design

RoomPriceGenie is the most intuitive automated pricing software for indenpendent hotels. In the last years they have been growing intensively, helping many hoteliers get the right prices and best utilization for their rooms. We worked in close collaboration with RoomPriceGenie to develop a strong brand strategy and unique identity design that spreads passion, emotion and empathy. The new brand strategy and design make them a Benchmark in the SaaS startup category and ready to grow even further.

&why: roompricegenie magazine
&why: roompricegenie calendar
&why: roompricegenie screenshot from website
&why: roompricegenie colors
&why: roompricegenie colors
&why: roompricegenie imagery
Mockup RPG
Our Process
We started the process by listening to the teams and immersing ourselves in the hotel industry. We learned that their drive to create the best experience for their guests is fueled by a deep passion and love for detail. The new identity reflects that passion in its core elements and attention to detail. Every touchpoint is crafted beautifully and matches the hoteliers love for their craft.
&why: roompricegenie social post
&why: roompricegenie calendar
&why: roompricegenie logo on image
  • A tilted grid of desktop screens on a purple background showing the calendar view in the center
  • &why_RoomPriceGenie_UX_Calendar Options
  • RoomPriceGenie Logo on top of an image showing an elegant hotel lobby filled with palmtrees and lounge furniture
  • &why_RoomPriceGenie_Mockup Login Screen
  • &why_RoomPriceGenie_Mockup Pricing Plans
RoomPriceGenie Product Design
Scaling up the most intuitive automated pricing software for independent hotels through outstanding UX.