Our 6-week fast-track to digital branding

Our digital branding process for startups and small businesses combines everything you need to get started with your new brand to conquer the digital world.
&why Living Stories Stylized Logo Render
&why: metta - coffee shop branding shirt
&why: The journey of doing case on smartphone
&why: #ENC Brand Identity Examples

We create strong digital-first brands that are exceptional and relevant in a sustainable way.

We promise.

&why: Workist -  Worki, the Mascot
RoomPriceGenie Poster "Untangle your pricing and it's always high-season."
&why: Breffka & Hehnke case – branding visual with container ship and the claim “We cover your blind spots” on billboard
&why: RoomPriceGenie Product - Logo on picture of a hotel lobby with palm trees
&why: Breffka & Hehnke Case Branding Website Illustration
Project Image
&why: #ENC Brand Identity Examples
&why: Workist -  Worki, the Mascot
RoomPriceGenie Poster "Untangle your pricing and it's always high-season."
&why: Breffka & Hehnke case – branding visual with container ship and the claim “We cover your blind spots” on billboard
&why: RoomPriceGenie Product - Logo on picture of a hotel lobby with palm trees
&why: Breffka & Hehnke Case Branding Website Illustration
Project Image
&why: #ENC Brand Identity Examples

It's straightforward and proven.

Step 1

Discovery & Goals

To immerse ourselves in your business and your brand, we review everything that is already there and familiarize ourselves with you. This way, we are already well prepared for our workshop.

Step 2

Design & Experience

We design around visitor and team behavior: easy navigation, clear structures, and friction-fWeree journeys across devices.

Step 3

Test & Launch

With the help of agile principles we develop and launch your new digital experience. Tested with real users and validated by your expert team.

Week 4

Brand Design

With the clarity of the direction from the previous phase, we develop two brand design directions. There are two rounds to the final design.

Week 5

Logo Design

At the same time, the logo is being designed. Here, too, there are two final drafts.

Week 6

Brand Delivery

Your new brand is ready to conquer the digital world.

Ready to build your brand?

Contact

The foundation we'll scale upon:

  • Brand (re)positioning
  • Logo Refresh
  • Brand Design Update
  • Rollout & Scale Plan
Branding Workshop in the &why office in Munich

Don't be a stranger. Let's discuss the future of your brand.

Daniela Baumann
Daniela Baumann
Senior Brand Strategist
connect@why.de
+49 89 2154860-0
I'm interested in