For years, JAEGGI has been one of the driving forces of innovation in complex, custom-engineered systems. The company wanted to carry that position outward more clearly and secure it for the long term. As part of a rebranding, JAEGGI asked us to develop a new vision for its web presence together, one that captures and reflects exactly this strength. Our focus was a clear strategy: win new business directly through leads, and make the brands innovation tangible at the same time. To do that, we leaned heavily on 3D representations of the products, paired with a carefully crafted UX and an app-like UI, built into an enterprise-grade website system within the Güntner Group ecosystem.

For the product, we built a custom 3D viewer and a product page that show every detail. Visually, we wanted a clean, illustrative style with strong outlines and flat materials, matching JAEGGIs identity exactly. The hard part was technical: the common methods for outlines worked either on angular shapes or on rounded ones, but never on both at once. So we developed a new method that handles any shape. AI agents made it possible, editing the very large 3D files precisely and without long manual work.

We kept the color palette deliberately reduced, so the products carry the page and the JAEGGI brand and its familiar logo element come through clearly. Subtle micro-interactions give the site pace and character without crowding it. Structure and navigation follow the logic of an app: fast transitions, clear paths, a calm layout. The result is a UX that fits the brand and stays easy to use.