AI that's built for impact and designed for the future.

We build no-bullshit AI products, experiences, and workflows that solve real problems for real people.

We help companies go beyond experiments to meaningful AI experiences. From discovering use cases to designing and engineering, we build AI that works for real people.

AI-Native by Design

AI isn’t a bolt-on for us. We design from the ground up with AI at the core—building products that are scalable, flexible, and ready to grow as models evolve.

Impact Focused

Every use case ties to real business outcomes and user value. We cut through hype by asking: What creates measurable impact? What delights users? What truly makes life better?

Responsible & Ethical

As a B Corp, we move fast but with integrity. We design AI around people’s needs—transparent, ethical, and sustainable—so progress benefits both business and society.

Potentials for AI are everywhere.

Improving how the web is experienced by serving personalized user journeys and deep dives through our AI Mode.
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Enabling a global marketing team to launch crucial content and brand updates across all touchpoints 50% quicker.
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Researching how to increase focus time with patients for medical professionals through AI documentation.
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Giving a solutions team the edge through beautiful yet personalized proposals with 80% fewer iterations.
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Empowering people to waste less time with the wrong movie, series or podcast through AI powered recommendations.
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Helping a bank's product team launch novel trading and news products at high speed and efficiency using AI.
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For us, creativity, purpose and ethics have to power how we build AI-Native experiences.

Discovery & Prototyping

01

Find real AI opportunities fast. We prototype quickly, test with users, and focus on ideas that deliver measurable value.

AI-Native Products

02

We design platforms with AI at the core—scalable LLMs, feedback loops, and personalization built to grow with your users.

Website AI-Mode & Power-Ups

03

Smarter search, guided flows, and editor tools that transform legacy websites into adaptive, personalized experiences—without a rebuild.

Proof in Practice. Our work on AI.

b lab the journey of doing &why studio

GPT-based Asset generations for thousands of different companies

Design System and AI enhanced Asset generation for companies of all types.

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Bettertained, the AI powered entertainment app.

It's time to stop wasting time on bad recommendations for movies, series, podcasts.

Let's design your company's AI-future


We create future-proof systems designed for continuous evolution. Whether it’s brand, design or website, our modular approach ensures adaptability, scalability and seamless updates. You never have to start from scratch again.