Our Prototype & Launch Playbook is designed to help startups and established companies set a strong foundation for future success and growth.

Brands and Web Experiences that create Impact fast.

&why: Haas branding
&why: metta coffee shop branding packaging
&why: Breffka & Hehnke Case Branding Website iPad
&why: #ENC Brand Identity Examples

Launch, Learn, and Evolve in Just 8 Weeks

Our lean Start-Up Playbook allows you to launch your brand, campaign identity or website quickly, then continue to refine based on real-world feedback. We build with scalability in mind from the start, so your digital presence can evolve alongside your business.

A Proven Process for Meaningful Impact

Our proven process and years long experience efficiently balances creativity and new perspectives with must-haves such as SEO and state-of-the art content management platforms. We start with a fast-paced strategy and direction sprint, followed by development and optimization based on real-world feedback.

We create

&why Living Stories Stylized Logo Render

Digital-First Branding to Differentiate

01

Brand identities that capture your unique value and engage your target audience. From visual to motion identity.
&why: Haas branding

Web Experiences to turn Content into Advantage

02

We create interactive high-performing websites that not only look stunning but also drive results from start to finish.

Purpose-built to Prototype & Launch.

Guiding principals ensuring benchmark status.

&why: Haas branding

Haas Content Platform

Kickstarting digital success for building champion Haas.

&why: Breffka & Hehnke - Case Branding Website Poster

Breffka & Hehnke Brand + Website

Digital Branding & Website for the over 100-year old insurance benchmark Breffka & Hehnke.

We're creating the foundation for a digital customer experience that sets the benchmark.


We build systems that can last for ever and only need customization and further development over time. Whether it is the brand and design system or the website system, we make sure that it will be the last one you ever need to build as its modularity allow for ongoing adoption, exchange of elements and growth. With your goals, your pace and your succes.

  • "&why has delivered a stunning website with good KPIs in a very fast-paced and adaptable environment."

    01

    Florian Anders, Head of Corporate Communication, TIER Mobility
  • "Our users love the new website and we have gained a better understanding of our services and their structure"

    02

    Marketing Manager, baramundi
  • "The team developed a deep understanding of our vision during the rebranding. It’s not superficial at all and fun to collaborate."

    03

    Jörg Siegel, CTO, Roompricegenie
Branding Workshop in the &why office in Munich

Let's have a chat how we can help you out.

&why: Alexander Dohr
Alexander Dohr
CCO & Partner
connect@why.de
+49 89 2154860-0
I’m interested in