Our 6-week fast-track to your digital branding

Our digital branding process for startups and small businesses combines everything you need to get started with your new brand to conquer the digital world.
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  • &why: metta coffee shop branding shirt
  • The journey of doing case on smartphone
  • #ENC Brand Identity Examples

We create strong digital-first brands that are exceptional and relevant in a sustainable way.

We promise.

Workist WorkI mascot visualization
roompricegenie poster
&why: Breffka & Hehnke Case Branding Website Billboard
JPG why-cases-rpg-slider-04
&why: Breffka & Hehnke Case Branding Website Illustration
Project Image
#ENC Brand Identity Examples
Workist WorkI mascot visualization
roompricegenie poster
&why: Breffka & Hehnke Case Branding Website Billboard
JPG why-cases-rpg-slider-04
&why: Breffka & Hehnke Case Branding Website Illustration
Project Image
#ENC Brand Identity Examples

It's straightforward and proven.

Week 1

Discovery Insights

To immerse ourselves in your business and your brand, we review everything that is already there and familiarize ourselves with you. This way, we are already well prepared for our workshop.

Week 2

Strategy Workshop

Let’s kick thinkgs off together! In a collaborative workshop we analyze the market, define a competitive positioning for your brand and look at current challenges of your business.

Week 3

Visual Direction

We are aligned with the direction your brand should take, both strategically and visually. Based on the most important insights of the workshop phase, we create an initial mood board that lays the foundation for the visual design.

Week 4

Brand Design

With the clarity of the direction from the previous phase, we develop two brand design directions. There are two rounds to the final design.

Week 5

Logo Design

At the same time, the logo is being designed. Here, too, there are two final drafts.

Week 6

Brand Delivery

Your new brand is ready to conquer the digital world.

Ready to build your brand?

Contact

The foundation we'll scale upon:

  • Brand (re)positioning
  • Logo Refresh
  • Brand Design Update
  • Rollout & Scale Plan
Branding Workshop in the &why office in Munich

Don't be a stranger. Let's discuss the future of your brand.

Daniela Baumann
Daniela Baumann
Senior Brand Strategist
connect@why.de
+49 89 2154860-0
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