Breffka & Hehnke, a century-old insurance company spanning four generations, faced an emotional challenge: revitalizing their brand and changing the public perception of their industry.

Their brand had weakened, struggling to connect with a younger generation, while the insurance sector was increeasingly perceived as profit-driven and detached from customer needs.

This journey goes beyond a rebrand – it takes a timeless heritage into the modern world while restoring confidence in an industry that has often lacked personality and emotion.

The brand design thrives on reduction, creates a friendly touch through illustrative metaphors, and reflects calmness. Regionality and internationality were combined in a unique way, while always focusing on people and sustainability.

DELTA Gruppe creates buildings that serve people.