GoLeasy came to us to give their brand a breath of fresh air. We put a lot of focus on the workshop phase, in which we explored how they can differentiate themselves from their competitors and best position their USP. GoLeasy compares the leasing offers of all platforms, compiles them and shows you the best price for a vehicle. Like a Check24 in the leasing market. The new design puts them on the side of the user, always acting as a buddy in the leasing realm. Their verbal identity is elegant, trustworthy, clear and a little odd - in a likeable way. Like a good friend.
What we did: Brand Strategy, Visual and Verbal Identity, Art Direction, Motion Design